Effective advocacy is rooted in education, communication, and personal relationships.

Since the adoption of the 21st Amendment in 1933, ending the failed experiment of federal alcohol regulation (i.e., prohibition), states have taken the lead role in regulating the production, distribution, sale and consumption of alcohol.

Since 1947, the California Beer and Beverage Distributors has effectively represented the interests of its members through education, communication and relationship-building with legislators, regulators, and industry leaders in Sacramento and Washington, D.C.

In Sacramento  
Responsibility for regulation of the manufacture, distribution, sale and consumption of alcohol in California rests with the Department of Alcoholic Beverage Control. CBBD and its leadership work with Governor Newsom, Attorney General Beccera, state legislators, regulators, and the Board of Equalization on legislation, fiscal and public policies, and regulations that impact the industry and the state.

In Washington, D.C.
While state governments work to maintain an orderly marketplace through regulation and licensure of the manufacture, distribution, retail sales and consumption of alcohol, the federal government is also involved in alcohol regulation and taxation, specifically the Alcohol and Tobacco Tax and Trade Bureau. TTB has federal enforcement responsibility for manufacture, import, distribution, labeling, and advertising of alcohol.

CBBD works with the National Beer Wholesalers Association on federal industry issues regarding taxation and transportation.